The fast fashion industry has revolutionized how we purchase and consume clothing. By
offering trendy, low-cost garments, many retailers have made fashion more accessible—but
at an immense human and environmental cost.
Environmental Impacts
Fast fashion is one of the most polluting industries globally. For instance, producing a single
pair of jeans can require up to 7,500 liters of water—equivalent to what a person drinks in
seven years. Additionally, fast fashion is responsible for up to 10% of global greenhouse
gas emissions, exceeding those from all international flights and maritime shipping
combined
Synthetic fabrics like polyester exacerbate the problem, shedding microplastics during
washing, which pollute oceans and harm marine life. Meanwhile, unsold garments often end
up in massive landfills, such as those in the Atacama Desert, forming mountains of
non-biodegradable waste
Labor Conditions
Socially, fast fashion relies heavily on factories in developing countries with lax labor laws. In
nations like Bangladesh, India, and Vietnam, millions of workers—many of them women and
children—are underpaid and forced to work in deplorable conditions. Long shifts, exposure
to hazardous chemicals, and the denial of basic labor rights are rampant
What Can We Do?
Faced with this crisis, there is an urgent need to promote sustainable consumption models.
Slow fashion, by contrast, prioritizes quality, longevity, and ethical labor practices. Choosing
brands that produce locally and use natural or recycled materials is a conscious step
towards sustainability. Moreover, extending the life of clothing through repair and reuse is
essential for reducing waste
Opting for a brand like ours, which operates entirely in Italy, ensures transparency, quality,
and support for local labor. We adhere to a short, environmentally conscious supply chain,
creating durable garments while respecting worker rights and minimizing our environmental
footprint. By making mindful choices, we can collectively move towards a more sustainable
future.