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Authenticity and minimalism: the freedom to be yourself
We live in an age saturated with constructed images and trends that fade at the speed of a feed. Authenticity seems to have become a rare commodity, almost impossible to...
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The false convenience of a cheap shirt
Spend less, spend worse A cheap shirt always seems like a bargain. You see it in the shop window, neat, new, clean. It's cheap and promises to be a great...
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The real tailor: time as the first luxury
The term "made to measure" is often used lightly. Many associate it with a garment quickly adapted from an existing pattern, a compromise that falls within the so-called "made to...
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How much does a shirt really cost?
Time, work and dignity behind every stitch When we wear a shirt, we rarely think about the time it took to create it. A well-made shirt, tailored to a specific...
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Luxury gifts for him: the tailored shirt as a timeless gift
Luxury gifts for him: the tailored shirt as a timeless gift Choosing a gift for a man is never easy. You risk falling into the banal or the pointless, failing...
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The ritual of the test: precision and trust
The fitting is one of the most important moments of true bespoke tailoring. When a customer puts on their sample shirt, they're not simply trying on an incomplete garment: they're...
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