The return of tailoring: why young people are rediscovering Made in Italy
Fashion isn't just about consumption, it's also about culture. In recent years, an interesting phenomenon has hit the fashion world: young people are rediscovering tailoring. After decades dominated by fast fashion, the new generations seem to be turning to the authentic value of Made in Italy, seeking garments that tell a story and represent an ethical choice.
According to market research, Millennials and Gen Z are no longer content to wear any old piece. They want to know who made it, how, what materials, and what impact it has. Luxury is no longer just ostentation, but also awareness.
Made in Italy tailoring thus becomes the answer to this need. Offering unique garments, crafted by expert hands, using fine fabrics and respecting transparent production processes, Italian craftsmanship establishes itself as a global benchmark.
Young people no longer see bespoke clothing as an unattainable privilege, but as an investment in quality. Furthermore, the concept of cultural heritage is increasingly important: owning a Made in Italy garment means being part of a tradition that unites past and future.
Agenorie interprets this return to tailoring with the Father & Son line, a bridge between generations that allows fathers and sons to share a common elegance. It's not just about clothing, but a lifestyle that unites, passes on, and strengthens bonds.
The resurgence of tailoring among young people proves that elegance never goes out of style. Indeed, the more the world moves toward fast-paced consumerism, the greater the desire for authenticity. Agenorie responds to this need with shirts that represent more than just a piece of clothing, but a statement of identity.